Ni antic, Inc. (ny-AN-tick) is an American software program growth business based in San Francisco. Ni antic is best understood for creating the increased fact mobile video games Ingress as well as Pokémon Go. The business was created as Ni antic Labs in 2010 as an interior startup within Google. The company ended up being an independent entity in October 2015. It has workplaces in San Francisco, Bellevue, Los Angeles, Sunnyvale, Hong Kong, Tokyo, London as well as Zurich.
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Pokemon Go made a few months ago the Hearusniantic campaign for a boycott at numerous coaches. Now the developers have expressed themselves how the players have changed the game. We from Mango have viewed the interview and summarized the most important facts for you.
What kind of boycott is? In August 2021, Ni antic made a lot of criticism with its decisions in the coaches. The cause was the withdrawal of some corona bonuses, which were introduced 2020 due to contact restrictions and starting locks in numerous countries.
This allows the players to be able to play even during the pandemic from home. Many trainers felt the planned measures to take back the bonuses as a punch in the face and called to a boycott.
What happened during the boycott? To give the heavy critique of the players, trainers wrote an open letter to Ni antic, under the name hearusniantic. This was divided into social networks countless times and gained the desired sensation with the developers.
Well, a few months later, Michael Serbia (Head of Pokémon Go Marketing, EMEA region) and Philip Mary (Head of Pokémon Go Marketing, EMEA region) gave an interview and explained how the trainers have changed the game (via GfinitySports.com).
These goals is gigantic according to your boycott
How Michael Storage explains in the interview, Ni antic wants to take the criticism of the coach to heart. Thus, the Hears campaign was primarily the topic of communication in the foreground. In his opinion, this brought this barrel to many players to overflow, causing the boycott.
Better communication: The developers would like to meet this desire for better communication and more transparency, which is why they want to publish a development diary at least every two months. Ni antic had already announced that in August as a first consequence of the violent criticism wave.
Cooperation with the community
Regular calls: In addition, regular discussions will continue to take place with representatives from the community. Especially on a real-time feedback, to learn what the trainers currently busy. In addition, this round is exchanged for different ideas for the game.
According to Michael Stefania, the great goal is to bring the communication a step forward. Above all, you want to inform you about problems in the game. Furthermore, however, even with events of more profound insights into backgrounds and the coaches will be delivered to a certain context.
Feedback The Community: According to Michael Stefania, Ni antic wants to deliver the best product with Pokémon Go, which is interesting for a long time. So he says: Internal Ni antic, we call Pokémon Go as an eternal game. We do not look at what will be next month or next year — we are always talking about the next five years (via gfinitySports.com).
To enable that, it is important for you to get the feedback from the coach, which is why you appreciate the passion of the community of Pokémon Go very much. In addition, they also see other things that could become valuable, long-term features in the game.
The basic concept of Ni antic
Despite the violent criticism, Ni antic with Pokémon Go has the goal of bringing people outside to move to discover new places and meet other people. According to Michael Stefania, you would like to stick to this back foil in the future.
Again, the community is an important factor in order to further improve the card and create new interesting places. In addition, they will continue to rely on joint activities in the community in the future, where special events take place in certain places.
In the meantime, Ni antic also followed one of the claims from the open letter and has reversed the controversy Preston changes. So the interaction radius should be reduced from 80 meters to 40 meters. By meeting, the coaches can now continue to interact in a radius of 80 meters with a poke stop or an arena.
How do you find the goals that Ni antic has set itself according to your boycott? Do you think it will take more transparency in the future? Or do you consider that this is short of short duration? Write us your opinion here on Mango in the comments and exchanges you with other coaches.
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